Dealing with Modern Scum

I have a commercial website that requires registration.  To register, the user enters their email and some other info, and is then emailed a pass code to be entered on the following page.  Not my ideal process, but I am sticking with convention here.

I use an emailing (SMTP) service to send emails.  I noticed in the activity log of that service that far more registration emails are being sent than people are registering.  Why didn't I notice this before?  Because I track most things using a web analytics service and I made a report showing visits to the "enter pass code" page and the "registered" page.  This should have shown me the problem, but it didn't.  Why not?

After looking into this, I discovered that ad blockers are blocking the recording of data in my analytics service.  Why would ad blockers do this?  Because they are modern scum who love to make life difficult in the name of false security.  It is absolute bullshit and just forces me to work around the ad blocks by using a proxy, which just proves that these ad blockers are purely an annoyance.

Returning to the email issue, I enabled open tracking in me emailing service to track how many emails are opened.  This showed that very few are opened.  So I assumed that the emails are going to spam.  After some research I discovered that modern scum are requiring even more pointless email security protocols be implemented than before, yet another case of using security as an excuse to increase complexity and misery while delivering no real security at all.  I had implemented 2 protocols, but the third protocol they wanted is DMARC which is purely retarded, but I added it.  I used a number of online email checkers and made minor changes to my email based on that.  But still no improvement in the open rate.  Why?

I sent the email to various devices at my home and opened the email to test open tracking.  It turned out that open tracking doesn't work on Google apps.  Why?  Because Google.  Everything that Google touches breaks and turns to shit.  So now how I can check the spam question?

I found another approach which is email deliverability testing.  What this does is that I send the email to a number of defined email addresses and then the email deliverability testing service just looks to see if the email went to spam or not for each email.  And it turns out that I do well, very little goes to spam.  So then what is the problem?

At this point, the only plausible answer is that the lazy moronic modern scum are too lazy to open the email and copy the pass code.  No matter how low my opinion of modern scum is, they consistently surprise me by being even worse than my worst expectations.  Since my service requires a fairly active person to use it effectively, my final resolution to this whole issue is simply "fuck it".  Losing lazy moronic modern scum is not really a loss in this business.

So to summarize, both tracking services that I used were broken by modern scum programmers.  My analytics was broken by ad blockers and my email open tracking was broken by Google.  But in the end, the problem wasn't programmer scum, it was the masses of modern scum.  They are just too lazy to do anything.  How could anyone possibly disagree with my position that 99% of humanity needs to be exterminated?

Not directly related. But out of curiosity. Does this commercial website is implemented with Luan?

Recently I was thinking of making online service/website that requires login and monthly subscription. For the fun (or not) I'm thinking  how to implement such a service if I had to do it myself and not rely on modern scum ideas or services.  What is the a simple lean yet secure solution (I guess I want to encrypt the passwords in DB)? and what is the right way to implement the sessions? I have no experience in this kind of programming.

Also do you have experience in marketing? After some thought I reach the conclusion this is the most important part (even more than the product/service) for a commercial success.

Yes it is implemented with Luan.

You can encrypt the passwords in DB if you want, but honestly this isn't an issue unless you are big enough to attract attention.  Sessions are implemented with cookies.

Yes marketing is the most important thing for commercial success.  I am learning marketing now myself but I am still not good enough for success.  I have tried email marketing and Facebook marketing.  Email marketing hasn't worked well.  Facebook is a mess and its AI targeting isn't good, but I am learning the quirks and improving.  I also tried TikTok but their ad service is completely unusable.

The commercial site you have, or even Nabble? how did you market it?

I had some experience with Facebook API some years ago. It was bad indeed. We had to make some tweaks in the library due to issues on their end, also it was not fully backwards compatible.  

They can do whatever they want... the world is restricted to only few marketing platforms, so their clients are basically slaves. Moreover I believe FB enjoyed huge demand surge in recent years due to all the "dropshipers et al" industry. For example people can find some shitty products from china, and sell it in their "own shop" (Shopify) maybe double the price; and they use some marketing to advertise their shop: barriers to entry are slim. So frustrating to see so companies like Meta thrive when the service they offer is simply not good. But this is the way the world today...

My last successful marketing was blackhat SEO.  Now I am trying Facebook but I am not yet successful.  I don't care about dropshippers.  Like everything, advertising is competitive and I just need to get good enough to win.