Win Bigly: persuasion in a world where facts don’t matter

https://m.barnesandnoble.com/p/win-bigly-scott-adams/1125817112/2678397788269

Interesting book by Scott Adams, creator of Dilbert. He states humans are irrational by nature, make decisions first and rationalize after. He covers how the act of persuasion based on emotion, not fact, helped Trump to get elected